Want to stock some of the world's best tea in your shop, deli or online store?
Our mission is to source and supply the world’s best tea and herbal infusions, directly from the men and women that grow and process them.
We want to redefine what good tea means and with your help we can do things differently.
Not only will you be part of a much needed #teachange, but you will also:
No brokers, no middlemen.
We are an entirely independent UK business and we work directly with our farmers not middlemen or brokers.
We do not deal with exploitative systems or businesses.
Long term sustainable change...
You and your customers will be supporting long term sustainable change - not just economically but socially.
A direct percentage of all our sales goes to Rare Charity, providing educational scholarships on our partner farms.
Why is a #teachange needed now?
We are leading a new way - good tea for a good price (just like artisanal bread, cheese, wine and coffee).
The reality is that seven giant agribusiness control 90% of North American and European tea.
The vast majority of tea growers that supply this tea live in poverty with life expectancy rarely reaching the 50’s.
Logos on packaging have not and do not change the status quo.
We all understand the value of craftsmanship for bread, cheese, wine and coffee – it is time we make this connection to tea.
Tea is no different to premium coffee and a rising consumer awareness demands the same quality.
Teabag sales are dropping, yet, loose leaf tea sees a steady increase. Consumers are ready.
Even some of the big seven who rule the tea trade are aware of this and they have started buying up smaller tea brands to make them their marketing & CSR focus. Yet, they are still using their buying power to dominate the market in the same way.
Help us make sure that this is not the future of tea.
Help us to tell the real story of tea.
Together we can make an impact and really change the world of tea.
It is better for the people who craft it, better for the land it is grown on and it also tastes better.
Our three key principles:
What can we do for you?
Full traceability of each our teas; we know the fields, the farmers and the pickers.
We regularly visit our farms personally, not relying on middlemen.
Press & Marketing Support
We are your safe pair of hands and offer help from start to finish.
Henrietta, our Rare Tea Lady, regularly consults and presents TV documentaries, radio and magazine and in 2019 she wrote her first book ‘Infused – Adventures in Tea’ to share her tea journey through stories of people and places she has collected along the way.
Would you like to work with us?
We would love to hear from you. Please get in touch using the form below, or call +44 (0)207 681 0115