For generations, tea has been a very exploitative industry.
Today, big brands engage in price wars in the supermarkets hoping to win your loyalty with the lowest prices.
Sales of industrial black tea are falling year on year, they don’t want to lose profit so they put the burden on the farmers - paying less and less for tea.
Quality drops and marginalised farming communities are forced into ever deeper poverty. Many of these communities live in what we would consider unacceptable poverty where life expectancy can be as low as the 40s.
90% of the tea in Europe and North America is supplied by seven huge companies and these big players control the conversations on tea through vast advertising budgets.
This is the status quo, but it doesn’t have to be that way.
We have always relied on you to spread the word. We hope you will help amplify our voice.
A better world...
Maybe not to drown out the multinational giants but to speak persuasively alongside them, advocating for a better world.
Here are some of the ways you can help:
Together we might stop people turning a blind eye to the people we are connected to through the tea we drink.
Flavour over price
If there were more people like you - who bought tea like wine, for the best flavour instead of the lowest price, tea farms might thrive like vineyards.
The whole industry would change.
And for those friends who still need a little convincing, here are a few of our favourite arguments for introducing Rare Tea to your life:
- Loose leaf crafted by skilled men and women is incomparable in flavour to tea churned out by industrial machines. Think instant coffee or processed cheese.
- Choosing loose leaf tea stops the unsustainable use of trees and plastics to make single-use teabags.
- No teabag means you are not drinking nasty chemicals, bleaches, glues or nanoplastics.
- Tea brought for its high quality, direct from the farm enriches the community not middlemen and brokers.
- For the cost of one weekly high street coffee, you could have had up to 10 cups of beautiful tea; it is an affordable luxury.
- Every cup of Rare tea that you drink helps fund the education of a young person in Malawi through Rare Charity.
- Even small changes can make a difference – try swapping just one cup of your old tea out each week for a cup of Rare Tea.
- We all owe ourselves the true pleasure of good tea.
Supply is not the problem;